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Business research

IBC464 Business research: 2009
Analysing Individual Variables
Analyzing Quantitative Data
Data Analysis
Research Report Format
1.Paper report with Powerpoint presentation.
Or
2.Present in your web blog.
Report Format:
Table of contents
Executive Summary
Background and purpose of research
Research objectives
Research methodology
Research Findings
Conclusions and Recommendations
Appendix: Copy of questionaire, supporting material.
Presentation date: 20,27 April 2009
Sample of research report.FORMAT OF RESEARCH REPORTS

Decision Making Techniques
Sampling
Sampling methods
SAMPLE SIZE CRITERIA
Designing Surveys and Questionnaires
Statistics tables: in Thai
Measures of Central Tendency: Mean, Median, & Mode

Chapter 4
Research Methods
Questionnaire Design
Sammpling
External Validity
Sampling Terminology
Statistical Terms in Sampling
Probability Sampling
Nonprobability Sampling
Basic Statistics
Research Design, Measurement
Research Design & Scales of Measurement
How to design a questionnaire
Questionnaire Design and Surveys Sampling

Chapter 3 Literacture review
What is literature review?

Intro.to business research
Research concept
Topic
Market research
Post-It Notes - Art Fry and Spencer Silver
Advertising and Marketing
Market Research
Business Research :Case Study
Download Business Research review
Chapter 2 Select research topic
Research Topics/ topics
Developing a Research Question
Ask the following 8 questions to evaluate the quality of your research question and the ease with which you should be able to answer it:

Does the question deal with a topic or issue that interests me enough to spark my own thoughts and opinions?

Is the question easily and fully researchable?

What type of information do I need to answer the research question?
e.g., The research question, "What impact has deregulation had on commercial airline safety?," will obviously require certain types of information:

statistics on airline crashes before and after
statistics on other safety problems before and after
information about maintenance practices before and after
information about government safety requirements before and after
Is the scope of this information reasonable? (e.g., can I really research 30 on-line writing programs developed over a span of 10 years?)
Given the type and scope of the information that I need, is my question too broad, too narrow, or o.k.?
What sources will have the type of information that I need to answer the research question (journals, books, internet resources, government documents, people)?
Can I access these sources?
Given my answers to the above questions, do I have a good quality research question that I actually will be able to answer by doing research?


22 April 2008 : Research Presentation
IBC484 Exercises

Making a presentation Effective presentation

Students at International College, Sripatum University.

IBC464: 2008

Chapter 1 Download 1-3
Chapter 2
Chapter 3
Chapter 4
Chapter 5 Download4-5
Chapter 6 Literature reviews Download 6
Literature review: Library
A literature review is a body of text that aims to review the critical points of current knowledge on a particular topic.
Chapter 7 Download 7
Data analysis, Statistics and Prabability.
Problem A1: What do you think of when you hear the word statistics?
B: Data Measurement and Variation
C:Bias in Measurement
D:Bias in Sampling Random Sampling

Chapter 8: Data Organization and Representation
The five number summary

Chapter 9: FORMAT OF RESEARCH REPORTS
Global market research company
Humanities Research Report Format
FORMAT OF RESEARCH REPORTS A sample research report.
Sample Marketing Research Report Format
Free statistics software
Smith's Statistical Package
Software for Descriptive Statistics
Download Winstat
Learning statistics

Chapter 10 Writing Research Proposal Download
Measures of Central Tendency: Mean, Median, & Mode
http://simon.cs.vt.edu/SoSci/Site/MMM/mmm.html
Exercise http://www.statcan.ca/english/edu/power/ch11/exercises/exercises.htm

Social research methods Business Research Guide
Research
What is research?1
What is research?2
Descriptive Research
What is descriptive research?
Research methods and Statistics
Research methods and Statistics Links
Social research methods
Sampling
Questionnaire Design
Choosing a statistical test
School resources










บทเรียนวิจัย ธุรกิจการศึกษาวิจัย การวิจัยธุรกิจ หนังสือพิมพ์การตลาด Business Thai
วิจัยคืออะไร การวิจัยธุรกิจ

ธุรกิจตลาดชวนชม

Course Number: IBC 464 Course Title: Business Research Number of credits: 3 (3-0)
Course Description:
A study of the importance of business research methods; steps in doing business research; and proposal writing. A coverage of research objectives, hypotheses, data collection, analysis, report writings, and implementation.
Prerequisite: IBC133 Introduction to Statistics
Objectives:
1. To provide students with the concepts and applications of the research methods in business decision-making situations.
2. To show how each technique works, discuss assumptions and limitations of the models, and illustrate the real- world usefulness of each research techniques.

Evaluation Methods:
1. Assignments/Report/Class participation 20%
2. Midterm Examination 20%
3. Final Examination 60%
Total 100%

TopicsNo. Topics
1 Introduction to Business Research
2 Literature Review/Scientific Investigation
3 Computer Technology and Business Research
4 Research Methodology (Research Design)
5 Research Methodology (Data Collection: Qualitative Methods I)
6 Research Methodology (Data Collection: Qualitative Methods II)
Class Presentation: Focus Group
7 Research Methodology (Data Collection: Quantitative Methods)
Class Presentation: Interviewing
8 Research Methodology
Submit Questionnaire and survey
9 Data Analysis I
10 Data Analysis II
11 Data Analysis and Interpretation
12 The research report
13 Research Presentation I
14 Research Presentation II