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IBC 464 Course Title: Business Research
Number of credits: 3 (3-0)
Course Description:
A study of the importance of business research methods; steps in doing business research; and proposal writing. A coverage of research objectives, hypotheses, data collection, analysis, report writings, and implementation.
Prerequisite: IBC133 Introduction to Statistics
Objectives:
1. To provide students with the concepts and applications of the research methods in business decision-making situations.
2. To identify how each technique works, discuss assumptions and limitations of the models, and illustrate the real- world usefulness of each research techniques.
Evaluation Methods:
1. Assignments/Report/Class participation 30%
2. Midterm Examination 30%
3. Final Examination 40%
Total 100%
No. Topics(2010)
1 The nature of research, business research
Basic&Applied Knowledge
2 Formulating and clarify the research topic
Objectives
3 Critically reviewing the literature
4 Formulating the research design
5 Research Methodology (Data Collection: Qualitative Methods I)
6 Research Methodology (Data Collection: Qualitative Methods II)
Class Presentation: Focus Group
7 Research Methodology (Data Collection: Quantitative Methods)
Class Presentation: Interviewing
Practice statistics exercises
Mean, Median, Mode, and Range
Finding the Mean, Median, and Mode
Exercise: Mean, Median, Mode and Range
In Thai: statistics
Mean Median Exercise Another exercise Measure
8 Research Methodology
Submit Questionnaire and survey
9 Data Analysis I
Excel for data analysis
10 Data Analysis II
11 Data Analysis and Interpretation
12 Writing and presenting the project report
13 Research Presentation I
14 Research Presentation II
Topics(2009)
1 Introduction to Business Research
2 Literature Review/Scientific Investigation
3 Computer Technology and Business Research
4 Research Methodology (Research Design)
5 Research Methodology (Data Collection: Qualitative Methods I)
6 Research Methodology (Data Collection: Qualitative Methods II)
Class Presentation: Focus Group
7 Research Methodology (Data Collection: Quantitative Methods)
Class Presentation: Interviewing
8 Research Methodology
Submit Questionnaire and survey
9 Data Analysis I
10 Data Analysis II
11 Data Analysis and Interpretation
12 The research report
13 Research Presentation I
14 Research Presentation II
IBC464 2008
Case study 1
Business Process
Research Proposal
Types of survey questions
Business Research Methods ppt
